Development trend of adult diapers in China

The shift from “usable” to “easy to use”.

At present, with the aging of the population, the continuous improvement of residents' consumption level, and the development of e-commerce, the consumption demand for adult diapers has increased, China's adult diaper industry has entered a stage of rapid development. At the same time, the improvement of quality of life has led consumers to pursue more comfortable and high-quality adult incontinence products. Meanwhile, due to surgery, menstruation, postpartum care or work reasons, resulting in leakage of urine, temporarily unable to go to the toilet needs of people can not be ignored. However, while optimistic about the future development trend of the domestic adult incontinence products market, it is also necessary to realize that adult incontinence products are a strong category of sustainability. Therefore, in order to establish and consolidate the correct cognition of this category in the minds of the majority of consumers, we must return to the pain points that need to be solved and continuously excavated in the initial design of the product itself, and strive to create a new design idea and quality system of adult incontinence products with updated technologies and concepts, further accelerate the pace of product innovation, and realize the transformation from "usable" to "easy to use". Create a better user experience.

Future development trend

Size fitting: In-depth investigation and collection of Chinese people's age growth and living habits, comfort demands, and start the establishment and improvement of the national standard system for adult incontinence products

Customized tailoring: According to the scene, gender, relying on ergonomics and other scientific and technological achievements, to create a more suitable and comfortable tailoring design.

Fabric care: Pay attention to health hazards such as incontinence dermatitis. From the antibacterial technology, soft skin design and other aspects to avoid health hazards.

High-end quality: Focus on young women and other consumer groups, in line with the high-end wave of life quality improvement, to create high-end incontinence products.

Intelligent assistance: Integrate intelligent technology into adult incontinence products to bring more efficient and convenient use experience to the demand group.

Fashion design sense: from "easy to use" to "good-looking", pay attention to product appearance color, design, highlight personality, and achieve a high degree of integration of individuation functionality and practicality.