The development status of adult diapers: double growth of production and sales, market scale continues to expand

With the strengthening of personal health care awareness and the gradual acceleration of the aging process, the market demand for adult diapers in China has continued to grow in recent years. In 2021, the consumption of adult diapers in China reached 4.88 billion pieces, and the output reached 7.18 billion pieces in the same year. It is expected that the consumption of adult diapers in China will reach 6.09 billion in 2023.

The huge market demand, prompting China's adult diapers market scale continues to expand, in 2021, China's adult diapers retail scale exceeded 10 billion yuan, reaching 10.25 billion yuan, an increase of 8.7%, is expected in 2023, China's adult diapers retail scale will reach 13.22 billion yuan.

From the perspective of sales channels, with the rapid development of the Internet and online shopping, e-commerce channels continue to increase their share in the sales of adult diapers, becoming one of the important sales channels for adult diapers. In 2022, the sales share of online diapers in China reached 42.12%, an increase of 19.47% compared with 22.65% in 2016. The offline channel is just the opposite, in 2022, China's offline channel diaper product sales share of 57.88%, compared with 77.35% in 2016 reduced by 19.47%, but overall, China's adult diaper sales channels are still dominated by offline channels.