Competition pattern of adult diaper market

1. Enterprise structure

Adult diapers are an important part of adult incontinence products. At present, China's adult incontinence products industry is still in the early stage of market recognition, with numerous market participants and unclear competition pattern, mainly including international first-line household paper enterprises such as Kimberly-Clark and Vida, including local large manufacturers such as Hengan and COCO Health Care, as well as many regional and local small and medium-sized brands. The top four brands in China's adult incontinence products market are COCO Health Care, Elderjoy, Dr.P, TENA, with their market share of 9.4%, 7.9%, 4.5%, 3.7% respectively.

2. Head enterprise analysis -COCO Health Care shares

Established in 2001, Hangzhou COCO Health Care Products Co., LTD. (hereinafter referred to as "COCO Health Care Products") is a high-tech enterprise focusing on the design, research and development, production and sales of disposable hygiene products. The products cover baby care products, adult incontinence products and pet hygiene products, and has a number of well-known brands such as COCO. The "COCO" brand has won the single category of the e-commerce platform for many consecutive years, and won the first world record certification of global e-commerce diaper sales for 7 consecutive years (2013-2019). In 2022, the total operating income of COCO Health Care shares reached 1.186 billion yuan, and the gross profit was 155 million yuan.

From the perspective of adult care product business revenue, the growth rate of COCO Health Care share adult care product business revenue in 2022 was significant, and the revenue of COCO Health Care share adult care product business reached 536 million yuan in 2022, an increase of 72 million yuan compared with 2021, an increase of 15.5%.

From the perspective of independent brands, COCO Health Care shares deeply in the field of adult incontinence products, including adult diapers, adult lala pants, adult diapers, nursing pads, maternity towels, absorbent towels and other products, with "COCO", "absorption Bao", "Ann nurse" and other brands, product categories are rich, covering high, medium and low market positioning, in the same kind of market competition in a leading position. Become one of the well-known brands with high market recognition and loyalty.