Pampers brand story and introduction

Forty years ago, Mr. Miller, the development manager of Procter&Gamble in the United States, added a lovely granddaughter. While enjoying the pleasure of family, Mr. Miller is often troubled by frequent cloth nappies changes. After a few twists and turns, he had a bold idea: "Instead of being busy and sweating profusely, why can't we invent something to completely free ourselves from the pain of changing nappies?"

He immediately returned to Procter&Gamble's laboratory and appointed a dedicated research team.After countless attempts and improvements, his dream came true - a disposable diaper with good water absorption performance and comfortable wearing was born. Procter&Gamble named it "Pampers" and officially launched it in 1961, welcoming countless ecstatic mothers and their babies.

In the following 38 years, "Pampers" became the world's No.1 baby diaper brand marketed in over 100 countries worldwide through multiple improvements by Procter&Gamble. In the United States, Pampers has become a product that truly changes the lives of Americans, with a market share of 40%. Pampers is also well-known in Europe and has become one of the preferred baby care products for parents in various countries. Since its launch in China in 1997, Pampers has gained 99% popularity among its target consumers and has become a leading brand in the market.

As the earliest research and development institution for baby diapers, Procter&Gamble has become the world's largest diaper manufacturer. The advanced technological research achievements of Procter&Gamble have endowed the "Pampers" series of products with strong brand advantages, becoming a recognized and recommended baby diaper brand by the authoritative institution of infant and child health, the "China Eugenics and Parenting Association".

Pampers has always played a pioneering role in the research and development of diaper technology, leading the market forward. Not only has Pampers received recommendations from many parenting experts, but it has also firmly ranked first among the ideal diaper brands in the minds of consumers.