Recently, JD Consumer and Industry Research Institute released the "2024 Tissue Paper Industry Consumption Trend Report" (hereinafter referred to as the "Report"), which takes stock of the current situation of the household paper industry, intuitively predicts future consumption trends, and helps companies gain timely insights into consumption reports. It shows that with the gradual improvement of users' consumption power, there is an increasing demand for "special paper" for household paper, and it is specifically applicable to the characteristics of scene segmentation, group preference segmentation, and product function segmentation. In the category of cleaning paper products, the market growth of clean dry wipes, cream paper, extraction paper, and handkerchief paper is outstanding; in the category of female care products, sanitary napkin sets, pants-type sanitary napkins, and mini sanitary napkins have achieved equal growth; Among diaper products, infant and children's swimming trunks have already reached the highest growth rate, and the growth of adult and infant pull-up pants has also reached an average level.