Deep cultivation of Southeast Asian diaper market

Southeast Asia seems to be a golden land of unlimited opportunities, but the brand will also face many challenges in the development process. There are indeed many local opportunities, but it is not easy to make a big self-improvement. In the view of hygiene products Business Intelligence, diaper brands want to deeply cultivate the Southeast Asian market, need to do the following:

First, do a good job of preliminary market research and develop localized products. Diaper brands want to go to Southeast Asia, only by conducting enough detailed market research in the early stage can they create explosive products that fully meet the needs of users and make consumers willing to pay. In terms of product function, due to the tropical climate in Southeast Asia, diapers are recommended to be developed around odor control, cool and comfortable, and easy to wear and take off. In Thailand, local consumers also prefer wearable diapers over patch diapers.

The second is to do a good job of digital marketing, with high-quality content and forward-looking operational planning. Whether it is a senior giant diaper, or a new brand, after entering the new market need to carry out marketing, its marketing content must have a clear and consistent brand image, in order to deepen consumer impression. Before every festival or promotion node, such as Double Eleven, Christmas, brand anniversary, etc., it is necessary to timely update creative content and interesting consumer interaction, which requires forward-looking operation and planning.

More noteworthy is that in the past two years, Chinese diaper brands have gradually integrated into the lives of local consumers, but the current sanitary products market in Southeast Asia is still mainly controlled by foreign brands such as Europe and the United States and Japan.