As the trend of population aging intensifies, all areas of social economy have been profoundly affected. Recent data shows that Hengan International Group Co.'s sales of adult diapers have soared, a phenomenon that has prompted people to think about the changes in consumption brought about by China's aging population.

Hengan International Group Co., Ltd. is a well-known manufacturer of sanitary products. Its products cover baby diapers, paper towels, adult diapers and other fields. Data show that the company's overall diaper sales fell 1.4% last year, but adult diaper revenue soared 13%. Over the past few years, Hengan's cheaper products in its baby diaper line have gradually lost favor with consumers, leading to a decline in its baby diaper sales. On the contrary, adult diapers have experienced rapid growth.

Behind this trend, in addition to the increase in the elderly population, it also reflects the increasing demand for health, comfort and convenience among the elderly.

As my country's elderly population grows, family structure and consumption patterns are also changing. More and more young families are shifting their focus from infants and young children to the care and health needs of older family members. The government is also aware of the challenges and opportunities posed by an aging population. They proposed policies and measures to actively respond to aging, encourage the elderly to care for themselves healthily, and promote their participation in social and economic activities. These initiatives will provide opportunities for related industries, such as healthcare, elderly care services and senior tourism.It is crucial for companies to seize the business opportunities brought by the aging population. In an increasingly competitive market, companies need to continue to innovate, adapt to changes in consumer demands, and pay attention to the needs of the elderly population. By developing and launching products and services adapted to the lives of the elderly, companies can gain a competitive advantage in an aging society.

Population aging is a global trend that has a wide-ranging impact on various fields. As one of the most populous countries in the world, my country faces the most prominent challenge of population aging in the world. Governments and enterprises need to pay close attention to this trend and formulate corresponding policies and strategies to cope with the economic, social and demographic changes brought about by aging.