HUGGIES is back on the market in India

Kimberly-Clark has relaunched HUGGIES baby diapers in India with a campaign called "We got you baby" that promises to create a more comfortable environment for babies.

Kimberly-Clark launched this product based on extensive consumer research. In addition to the advertising campaign, Kimberly-Clark will also use a new visual language in the packaging design of its products, highlighting the brand's key attributes and the value it can create for consumers.

At the same time, in Israel, Kimberly-Clark also launched the latest design of the HUGGIES Free Dry diaper, designed for active babies, innovative features include three channels to distribute the liquid throughout the diaper, a soft and flexible waist band, and a top layer to help keep the baby's skin dry and healthy.