"Breeze" brand signed a strategic contract with Tmall supermarket

On August 18, APP (China) 's tissue paper brand "Breeze" and e-commerce platform Tmall Supermarket held a strategic cooperation meeting with the theme of "Green breeze in the forest which moves the Tmall supermarket" and the unveiling ceremony of Tmall supermarket's exclusive forest farm at the Sinar MAS Group (China)' s forest farm in Hainan.

In recent years, the two sides have taken the initiative to adapt to new trends and changes in consumer demand, rely on reform and innovation, expand the supply of quality products and services, and better meet high-quality consumer demand. In the 12 years since "Breeze" and Tmall Supermarket joined hands, the cooperation between the two sides has developed steadily and orderly. In the first half of this year, the performance of "breeze" in Tmall supermarket increased significantly year-on-year, and during the 618 promotion period, it won the first place in the growth rate.

Sustainable development is the common goal of "Breeze" and Tmall supermarket, "Breeze" belongs to the Golden Light Group APP (China) as early as 1992, the "forest pulp and paper integration" of the modern paper concept into the country, the current planted forest area in China has more than 270,000 hectares. As the leading brand in the household paper industry, "Breeze" has always practiced the sustainable development model of "nourishing paper with forest, promoting forest with paper, and combining forest with paper", and upheld the brand concept of "We are not only make paper, we also adhere to afforestation".